You would have heard many people saying that in order to make your business prosper, shift to mobile marketing. However ever many people do not understand why to opt for it. For knowing that why mobile marketing matters so much you need to understand what it actually is.
What Is Mobile Marketing?
Here is the quick definition: “Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they’re on the go.”
In easy words, mobile marketing is one of the digital marketing strategy based on multi-channel and reach the target audience on their mobile phones or tablets. Mobile marketing can be carried on via websites, email, SMS and MMS, social media, and apps.
With the growing mobile technology and trends, engaging customers in quite easy. Everything that people use to do on laptops is now available on mini laptops that are your mobile devices which are with you 24/7. From a mobile phone, one can open the email and visit your website on a small screen.
As more than 80 % of the people use mobile phones, and WiFi is easily available now, more businesses can take the advantage of this situation and switch to mobile marketing leaving behind the old ways of knocking ones door to throw the broachers.
For making your mobile marketing and advertising effective, you need to understand your mobile audience and design a content that suits well to their needs. After analyzing all these aspects, create effective strategies for SMS/MMS marketing and mobile apps.
Some year back, we had heard that the mobile phone would change the overall way you market the product and now we can see it as the era of mobile phones has arrived. It’s a high time that one should implement a mobile marketing strategy otherwise you will be lagging behind. As discussed above, more users are spending a large amount of time on mobiles and this trend will grow in the future.
How Does Mobile Marketing Work?
Mobile Marketing is simple, it contains ads that can be received on mobile phones and tablets. As different companies have unique styles of marketing themselves so mobile marketing ad formats would also be different.
Why to Opt for Mobile Marketing Strategy Leaving Behind other Mediums:
Marketing is all about having different ideas so every business develops a unique mobile strategy which is based on their target audience and specific industry. In order to make a customized and effective mobile marketing strategy follow the step mentioned below:
Know your Audience:
In order to market your product effectively, the first step is to understand your audience. Buyer personas is valuable tool that will help you understand a different kind of customers. Create a profile of each of your customer that describes their background, job description, goals, preferred type of content and objections. All the large social media giants like Facebook and Twitter send you the same kind of content that a user wants to see-thanks to the AI.
Make a profile that tells these things about your customer: background, job description, main sources of information, goals, challenges, preferred type of content, and objections. When you will know these details about your customer, making good marketing strategy would be easier.
You just need to make a specific point to analyze your target audience habits.
The key to creating an effective marketing strategy is to set perfect goals. Call all the employees on a meeting, and create a perfect strategy by setting goals by asking them some of the questions:
- What are your current strategies for mobile?
- If you are already carrying on mobile marketing, how is it performing? This will let you know what certain thing is perfectly working for your company.
- Ask the basic objective of introducing mobile marketing for brand awareness. If you are not doing it already, discuss why to go for it now?
- How you are engaging customers through other channels? This will help you know how to make a better mobile marketing strategy.
Before implementing the mobile marketing strategy on a large subscriber base, it needs to be tested first. Find out whether your marketing campaign is effective or going in vain. Also, find out which KPI define the success of your mobile campaign. Make sure you engage the customers in the best possible way by having a mobile responsive website and improved SEO.
Also, make sure that the targeting emails mobile friendly and has called to action button that is easily viewable. Make your customers reach you easily through any platform they want.
Types of Mobile Marketing Strategies:
There are plenty of Mobile marketing strategies. One can choose any based on the target audience and budget.
- App-based Marketing
- In-game Mobile Marketing
- QR Codes
- Location-based marketing
- Mobile search ads
- Mobile image ads
Advantages of Mobile Marketing:
There are many advantages of mobile marketing, some are listed below.
Growing Trend of Mobile leads to Mobile Marketing Success:
With the advent of many smartphone brands, mobiles are getting cheap and almost everyone can afford them. It means previously people were not able to go online can go online anytime thanks to mobile data. So now you can easily reach your audience in the best and easiest way.
As we always have mobile phones in our hands just like the wallets and we don’t leave him without it. It means we can get the message all the time so it acts as the fastest medium for floating your messages effectively.
Convenient and Cost effecting:
The screen of mobile is small so you have to be concise and to the point to make the content displayed. So it gets simple to be precise. Mobile marketing is very cost effective when compared to other means and at the same time it effectively conveys your message to clients.
The Bottom Line: