History repeats itself, and with social media marketing, in particular, there is a pattern of distraction. After getting Business to Business organizations are not getting the most value out of the old digital marketing frameworks.
The latest survey shows that 46% of brands don’t have created their digital marketing strategy. 16% of the companies have a strategy but not yet integrated into their marketing activity. Therefore if you don’t have a plan you can expect to grow and innovate.
It’s time to stop panicking about the next year or next month & start crafting a plan that can pack a powerful punch. We have selected 5 important steps that you, the decision maker must take to ensure that your digital marketing efforts create a real impact on your bottom line.
Understand your mission:
Define your business’s mission that must fit into your grand plan.
Why digital marketing matters the most?
- More cost effective.
- Offers more conversions.
- Helps in getting more reviews.
- Helps in getting people trust.
SEO (Search Engine Optimization)
SEO is not only related to making your website presence better for search engines but also about making it better for people. Therefore the truth is that Google tries to filter the websites that don’t deserve to be on the top of search Engine Result Pages (SERP’s).
SEO is one of the most cost-effective strategies that will bring organic traffic to your website. Therefore, there is no doubt in investing in SEO work.
SEM (Search Engine Marketing)
It is the most effective and comprehensive strategy to grow your business. SEM is one of the best ways to promote or advertise your business. Therefore it is done primarily through paid effort, which is why it is also called as Paid Search Marketing.
The SEM domain is diverse and complicated, so on the basis of the structure of your business; you may choose Pay per Click or Cost Per-Thousand Impressions or Cost per Click. Therefore Google Adwords (Google) and Bing ads (Yahoo) are the most popular platforms for SEM.
The consistent use of smartphones in daily life has brought this technique of marketing. Therefore this technique would definitely give more exposure to your business as mobile has become an integral part of our life. Mobile marketing can be done in various ways. Some of them are as:
- Mobile Search Ads
- Email Marketing
You can create content on any topic related to your business, and then skillfully link it to your business indirectly. Therefore content marketing agencies not only write the content in the professional way but also promote it on digital media to create brand awareness. Therefore it brings traffic, which in turn converts to your customers.
SMM (Social Media Marketing)
Social Media Marketing uses social networking sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest etc. as a tool of promoting websites and bringing traffic towards your business. Therefore the basic goal of SMM is to engage or communicate with the users, increase brand visibility and reach more customers.
Emailing is one of the easiest and inexpensive ways to advertise your business and products or services as compared to all other social media marketing strategies. Therefore we have mentioned some of the reasons how email marketing can help in growth of your business:
- Email drives conversions
- Email results in higher Return on Investment