Social Media is the best tool to market your business in less time; however, sometimes people do not get accurate results which they are expecting. This might be due to many reasons with wrong posting time being one of it.
So many people are mistaken with the best time to post on social media. By social media, one can refer to any platform, like Facebook, Twitter, LinkedIn, Instagram, YouTube and many more.
The best time of posting on social media is the time when most of your customers and followers are online. So for any business, there is one time that will work best for any company.
It should be noted here that each social media platform has a different time to post things that suit best to your target audience.
It means the time to post on Instagram is different than the time to post on Twitter. The trickiest thing is when you have audiences from different time zones using the same platform, things will get more complicated.
So this article will basically share the specific time to make your social media post public to get the fantastic result. Yes, you will find all under one space.
Are you confused about which time Zone to be considered while posting?
If your brand is very popular, you will have to consider different time zones. However, if you are new in business, the time zone where your business is residing will suit you best. Even some businesses send the same messages in different time zones to target all the audience.
This is the wrong way; you need to ensure that one message should be conveyed to majority time zones instead of sending the same messages again.
So initially you need to decide that in which country your customers are located in.
If you are targeting Pakistan, you need to consider GMT+5 time zone whereas if your target market is US and Canada, EST time zone will suit you the best.
EST time zone has the highest number of audiences, even covering people from New York and Toronto. For London, the GMT zone will work. To, see where most of your audience are residing, use social media analytics tools.
Using this specific data, you will be easily able to decide a better plan that will work for you. In order to find out where your customers are located, one can use social media analytics tools. Upon getting the data one can easily decide which time will work best for their business.
What Is the Best Time to Post on Facebook?
So to reach the maximum number of audience, the best time to post on Facebook is between 1 p.m. and 4 p.m. These are the working hours, and according to study, people use this platform at their workplaces the most.
While working on offices, many people keep on browsing this social media platform on and off. On the weekend, the best time to Post on Facebook is 3 p.m. when everyone is up from long sleep and free from chores.
When it comes to days, the best days to post on Facebook are Thursday, Friday, Saturday and Sunday. Tuesday is one of the worst days to post on Facebook.
What’s the Best Times to Post on Instagram?
Instagram is a photo sharing platform for mobile devices. It is said to be an effective platform that can engage most of the users during their work hours and weekend.
So the best time to post on Instagram is 1:00 PM and 5:00 PM. People view Instagram posts during lunch time or by the end of hectic day. Many organization posts social media content on Instagram on the between 12:00 – 1:00 PM, 5:00 – 6:00 PM, and 8:00 – 9:00 PM.
The late time is also good for posting as many people go through Instagram posts before going to bed. According to social media analysts, the best day to post on Instagram is Friday, and your Instagram followers will definitely view your post.
Best Times to Post on Twitter:
Twitter is considered to be a relatively good platform, where you will find everything that is not wasteful. So, the best time to post on Twitter is during the lunch hours i.e.,12 p.m. to 1 p.m. However it doesn’t mean that scheduling the post before will not work. Posting on Twitter every Monday and Friday will engage more users.
Posting on Twitter on weekends is a terrible idea and will not work for any business for sure. Twitter engagement is the easiest thing, provided you post on the respective timings mentioned above.
When is the Best Times to Post on LinkedIn?
LinkedIn is the best platform to target educated and job oriented audience, calling it the largest professional network won’t be wrong. It means that one can easily target the board of directors, Chairmen, and CEOs of different organizations if targeted in the right way.
The perfect time to post on LinkedIn is between 10 a.m. and 11 a.m. Being a professional network, LinkedIn is used in office hours only. The best days to target audience by posting on LinkedIn is Tuesday, Wednesday and Thursday.
Weekend and after work hours are the worst time to post anything on this platform.
Social media advertising is the perfect way to reach most of your target audience. It is one of the most cost-effective and ideal tools to build major networks.
No doubt, a well composed social media post plays a vital role in maximum reach of the post, but timings matter too.
Peak engagement times of different platforms vary from each other so one should pick up the best time just according to their time zone.