When we talk about outdoor marketing strategies, usually we come across words like outdated, old and less effective advertising. It is not true, and people need to change their mind. No form of marketing can determine the success level of any company.
All depends on how much effective the campaign is, be it, outdoor or the latest form of marketing; it needs to be very useful and persuasive. In Pakistan, Outdoor marketing is ubiquitous and successful as most of the people find billboards catching.
With the ever-growing traffic on roads, billboards act as the pivotal aspect of highlighting company’s name via this form of marketing.
Though the digital market has taken over the world but that doesn’t mean that people should let go of old means of marketing.
As discussed above, outdoor marketing can reach a wide variety of audience in less investment.
Does Outdoor Marketing Still Work?
Many people believe that with the rise of digital marketing, outdoor marketing is going away. However, this concept is very wrong.
Businesses have witnessed major blooms due to Digital Marketing, but that doesn’t mean that outdoor marketing is going away anytime soon.
Outdoor marketing is still very effective and is helping brands move forward. It has a magical ability to move brands forward with real judgment.
Just think about outdoor marketing campaigns you witness from home to office, and you will easily realize its impact on a brand.
Increasing brand awareness is the prime objectives of any agency, so one should go for outdoor marketing. Below mentioned are the most effective marketing strategies that can boost your brands’ visibility.
It is the most common type of outdoor marketing, and if we say it is the most effective one, we won’t be wrong. It’s been decades that billboards are used to convey different messages in various formats.
Every now and then we see the latest innovations in billboard advertising. With technological advancements, brands are able to create creative billboards content.
Now the trends have shifted from still to digital billboards, and more people are attracted towards gigantic and colorful themes.
As they are the most basic forms of outdoor advertising, special attention should be made on the selection of their size and locations. The more creative the billboards, the more leads it will generate for a brand.
2. Transit Advertising
Transit advertising is a form of advertising that is used to showcase a brand on public transportation. Advertising can be displayed on public transportation (bus, train, etc.) or public areas like bus stations, airports, and hotels.
Basically, these places are ‘waiting for spots’, and people spend most of their times on these areas. In this way, people easily get familiarized with your brand. Just like billboards, transit advertising also has different
3. Point of Sale Displays
Point of sale displays acts as the best form of advertising as it is targeting specifically those people who are ready to make the exchange.
It is most effective, as people are already buying some products, so they need to add another one to their list.
One would be easily able to relate to it by counting the number of instances when you picked up something from counters at the last minute from the checkout counter.
Point of Sale displays have multiple forms, but the most common ones are stands, containers, and baskets.
Usually, brands used point of sale for discounted items, in this way seller and customers both get the maximum benefit.
4. Retail Advertising
It is one of the best forms of advertising used in stores, malls and shopping centers. They are used to promote a brand that is present in that location and invite the audience to visit the store.
You would have seen some pools or walls of the malls covered with the promotion of any brand with its location in that mall, that is retail advertising. Retail adverting can also be done on large windows, walls, roofs and fall ceiling.
5. Guerrilla Marketing
It is an alternative to outdoor marketing but is unique and creative and easily attracts customers. It is low cost but is quite different from the old marketing techniques that customers would have seen before.
It is best for startups who want maximum leads. It requires limited resources but is very compelling when it comes to its effectiveness. It gets maximum attention from people for creating social media buzz.
How to Make Outdoor Marketing Campaign Successful?
One need to remember three outdoor marketing tips in order to make your campaign successful:
Create rhetorical outdoor marketing strategies. When people see your billboard, they will want to take its picture to share it with their friends via social media channels. It’s like getting advertised for free. Try to make your advertising campaign so compelling that people notice you at any cost.
Choose High Traffic Areas:
The choice of areas matters. If you choose a large-sized transit advertising, but the location you have chosen is not populated, then you will not be able to generate maximum results. The main idea is to show the add to most of the people.
Look at the Competition:
Before advertising your brand, you need to see the efforts made by your competitor. Before making any decision analyze how you can design a better advertising campaign than them. All matters are good advertising and winning the outdoor marketing game.
The bottom line:
All big brands in the world are using outdoor marketing campaigns, and they are witnessing huge success and turnout.
It clearly shows that outdoor advertising acts as the turning point for any brand and is as important as digital marketing. If outdoor marketing is done in the best way, it serves as the most vital thing that can easily grab your customer’s attention.
However, one needs to communicate the message in the most effective way that can win people’s heart.
Invest in Innovative outdoor marketing and see the results!